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Objective
Roc-N-Ramen is the world’s first Japanese-Caribbean restaurant chain and they have recently entered the Dubai market with a cloud kitchen model. The main task was to introduce and build brand awareness for the ramen product in a highly competitive market amidst the lockdown and several restrictions. We opted to go ahead with digital channels to generate brand awareness and sales.
Results:
680%
Increase in Reach310%
Increase in Online Orders24X
Return On Ad Spend
The Challenge
Our challenges were multifold. Roc-N-Ramen has a huge following in The USA. However, we had to start from scratch in Dubai. Moreover, due to the pandemic, we had to rely only on social media marketing to build brand awareness, increase sales, and maximize return on ad spend (ROAS).
Our primary focus was to create compelling social media profiles for the brand on multiple platforms with a fresh brand image, strategically planning the marketing campaigns, actively engaging audiences, and driving conversions.
Strategy
Our challenges were multifold. Roc-N-Ramen has a huge following in The USA. However, we had to start from scratch in Dubai. Moreover, due to the pandemic, we had to rely only on social media marketing to build brand awareness, increase sales, and maximize return on ad spend (ROAS).
Our primary focus was to create compelling social media profiles for the brand on multiple platforms with a fresh brand image, strategically planning the marketing campaigns, actively engaging audiences, and driving conversions.
Now, it was time
for Online Orders and
Conversions !
